What is a community brand and why is this important?
First, it’s important to understand what a brand is not – a brand is not solely a logo, slogan or marketing campaign. Rather, a community brand represents the characteristics and personality of a community. It’s about more than buildings, places, and things. It’s made up by the spirit of the people who help give the community an authentic and genuine voice. It’s the community’s DNA.
A community brand crafts an image and shapes perceptions of internal and external audiences. It frames how people talk about a place, shapes a community’s reputation and gives a community its sense of place. It also becomes a rallying cry for residents and lifts community pride.
Developing our brand is one of the best investments our city can make and one we expect a positive return from. A strong community brand positively impacts a city’s economic health and prosperity. It increases destination attractiveness leading to enhanced quality of life. It makes a community more attractive to new residents and helps a community attract business development and visitors. This activity provides incremental tax revenue that gets reinvested in city infrastructure and place-making.
Data from the survey and links to City strategic initiatives:
The topline findings from our research are:
- Gahanna is an incredibly strong family community and a great place to raise a family
- Gahanna offers a strong quality of life for residents
- Gahanna is diverse, welcoming and friendly
- Gahanna is down to earth and easy going
- Gahanna is grounded but offers me the freedom to explore
- Gahanna is caring and generous
- Gahanna has great parks and beautiful natural resources
- Gahanna connects people, places, and things
The Evolution of Gahanna’s Brand
Logo and Tagline
Branding a community is a journey that doesn’t happen overnight. The rollout of our brand, logo, and tagline is just the beginning. Over the course of the next several months, you’ll see the brand and our messaging evolve in various elements throughout the city.
For additional questions or more information email firstname.lastname@example.org.